My first reaction to this ad was: “What? I don’t get it – are they really advertising tape worms…to eat?” It doesn’t make any sense to me at all. I mean, do they have any common sense? The single thought of eating tape worms grosses me out. This ad just makes me wonder how desperate humans are to make money. I wonder how far the company was able to pull it off. I’m sure many people now would not even think of eating something which seems inedible. I doubt tape worms would allow one to become more skinny (like the ad indicates); but if does, then I’m pretty sure there are many negative after effects.
I think this ad shows gender inequality. The slogan “Blow in Her Face and She’ll Follow You Everywhere” makes it seem like women are slaves or pets. This ad as an appeal to romance but I think it’s just a false advertisement. In reality, I think most people can agree that smoke doesn’t have a very favorable smell. Thus, why would women start following men because they blow nasty, intoxicating, smoke into their face? Not to mention the health factors shadowing this concept.
3) Lard
Who wouldn’t want a happy family? Using a picture of one to advertise something like lard is just wrong. Lard is fat. Pig fat. How is eating fat healthy? How does that make people happy? I think the company is taking advantage of the consumers’ lack of knowledge. The advertisement used the term ‘lard’ instead of something like ‘pig fat’ to trick people who don’t know what lard is. The innocent consumers might think that it is some wonderful new product to make families happy.
Intelligent people trained to save people from illness should know what is right and what is wrong right? Wrong. As seen in this ad, a doctor is advertising cigarettes. With the statistic that “More Doctors Smoke CAMELS Than Any Other Cigarette” and the slogan “The Doctor’s Choice is America’s Choice” makes the audience think that smoking the cigar would make them popular and belong in the “cool” club. Since the doctor also advertised it, consumers may think “well the doctors smoke too so it must be okay.” False facts like these would attract people to buy the product and also harm the people who use it.
I’ve got to be honest and say that I wasn’t completely surprised about these old ads. Advertisements are made mostly for one reason – money. Humans can be very greedy creatures. These advertisements are exaggerated, over-the-top, and morally wrong. I think that if the “Canadian Code of Advertisement Standards” was not introduced, providing rules that advertisements should follow, the advertisements nowadays would be the same – the producers wouldn’t know their limit. Although some advertisements do bend the rules, it is not as exaggerated as the ads shown above.
1 comments:
Hii Karen
First of all, great post. I really like how you explained about each one of those advertisements. Your opinions were really interesting. I also like how you wrapped everything up by explaining how they all relate to one thing- money. I agree, advertisements from the past AND present both focus on money. I thought it was really good how you also supported your evidence by talking about the "Canadian Code of Advertisement Standards". Very nice blog post.
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