Monday, February 1, 2010

Photoshop Manipulation on Hiatus in the Media

I think that Photoshop is a great and fun software to use. However, many people have misused it in designing ads. Photo editors who distort our view of people overused it to the intent that the photo itself looks nothing like the original one. The photos might end up looking strange and unnatural. It bothers me a lot that companies who let these types of advertisement be published. I mean, who actually want to have hips which look as if it can snap by a touch? This shouldn't be done. They are promoting the wrong things and influencing the society the wrong way.


For example. in these pictures are before and after pictures of photoshopped models.  As you can see, they are already really thin in the original pictures but the editors decided that it still wasn't enough.  Using Photoshop, they made the models abnormally skinny - to the point that we can see their ribs and bones.  I think this is really unnescessary.   I mean, would people really look at these photos and say that its attractive looking at their bones?  I think not.  I think that it is really scary.  To me they both look really sick and and unhealthy.  I don't know the reason why they Photoshopped them this way.  If it was to SHOW how the advertisements these days are overexaggerated and over the top, I think it would be very effective but i doubt it.  I think the chances of that are very slim taking into consideration how other advertisements these days are like. 

I think the idea of using “normal” people as models for photos in an ad or in a runway is a really good start to help promote that everyone is beautiful in their own way. Personally, I think that using these types of models are more useful for advertising. If an advertisement had a very attracting person, the viewer would most likely concentrate on the model instead of looking at the product or message they are advertising. I think that using a normal person as a model would send a better message.

I think this type of advertisment is going to stay for pretty long - it is a new trend which many people would agree too.  Something with a great impact such as this would be really effective.  Since advertisements are the most effective when they catches someone's attention or if it's different and clever, I think that using normal people as models would do the job and also give the right message.  It kills two birds with one stone.

1 comments:

StoriesAndSpice said...

I think the photoshopping went the other way around... they took scarily unhealthy anorexic girls and made them look attractive, which is just as scary, or possibly scarier. Of course, it could be the other way, like you said.

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